![]() This survey also discovered that a one-second delay can decrease customer satisfaction by about 16%. ![]() In that same survey, 52% of shoppers said that quick page loading is important to their site loyalty and 44% said they tell their friends about poor site experiences. In one survey, 79% of customers said they would not return to a site with poor performance. ![]() That alone is a huge blow to your potential conversions.Īnd for the visitors that decide to stick around, your slow load times can deter them from returning in the future. ![]() If your site takes more than three seconds to load, you lose almost half of your visitors before they even arrive on your site. And 40% will abandon a page that takes three or more seconds. In fact, 47% of consumers expect websites to load in two seconds or less. How website speed optimization influences conversions This means that having a fast site is essential - not just for ranking well with Google, but for keeping your bottom-line profits high. Your site taking a few extra seconds to load will have a negative impact on your ability to engage visitors and make sales. Think that speeding up your website isn’t important?Ī one-second delay in page load time yields:
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